
As the owner of the company's sales drop, I had the experience of working with many different companies, both in the U.S. and abroad. Naturally, companies, have seen it grow, companies have not seen the stagnation of income, I have seen and employee turnover. What I've seen more and can now easily predict is a company losing its competition. Overtime I have come to believe strongly that if an executive loses a competitor for any other reason than the lack of funding (ie Mom and Pop Inc. could never have beaten the Microsoft Windows platform) or unable to innovate exciting new products to help your division importantly – the sales team are above his pay grade. So, this person is not fit to be responsible for a company and its employees. I understand that sounds harsh. However, Just as a football team lives and dies by its quarterback, a company lives and dies by its CEO.
When you're a good sales representative, you know what the market wants and recognize how to leverage the information they gather in order to increase profits. There are many facets of a company. We have human resources, IT, Accounting, Administration, Management, sales divisions, etc. Although an effective manager realizes that a smart, inventive and ambitious representative sales can easily affect the company more than any employee in the division above.
Why I think a small amount of good Sales reps can be more valuable than any other employee in the building? The explanation is simple: sales of real women and men are going to the battle every day. While the accounting department is at the base camp, the sales reps are on the ground. In fact, this same premise aid Abraham Lincoln win the Civil War. Instead of eating meat dinners than 500 miles from the war zone, often visited and spoken with the common foot soldier. Lincoln knew that despite not having a lot of medals hanging from his chest, were the most informed. These men were the first to know if the enemy had new weapons such as their morale was affecting their fighting as well as a wealth of information from another imperative.
As a sales representative, must be able to determine why or why certain accounts are not winning. It should also be able to decipher what particular aspect of its most striking product of the buyer. Are these factors and, of course, the ability to close that separate the great sales representatives average Joe and Jane, who never see a year $ 250,000 +.
Thus, if a company has large vendors who are able to understand these issues, why sometimes they die? In short, the general manager does not have an active interest in both the sales force, to renounce any possibility of obtaining first-hand knowledge of what the market needs. He or she can not use this information to improve the product or service both existing and developing new products to introduce to clients. If this is not done, the sales force did not help and the company deteriorates in the same so that a plant without water.
In all fairness to senior management, some vendors have only excuse after excuse why they are not. One can only assume are not the reason for failure if they really have made a multitude of ways to beat the competition while keeping with market trends and then obviously inform the director general of the results. If, as a sales person can use each of its dealings with its customers, not just to sell, but to better understand the market, you are an employee is priceless.
Let's say we are in a non-progressive. What do we do? It is my belief that there are many ways out this situation, but there are two that tend to work best. One option is to find a smaller company where we have direct access to a coherent general director, who wants to continuously grow the revenue of the company (not to mention, make your life as a sales representative easier).
The second option is to open our own business. Personally, I went this route. My experience was as follows: at age 21 (right after graduating from college), I started a position with a smaller software company by sales. Every day, I saw and the other losing sales representative offers from competitors. I will never forget that when I tried to tell the CEO of my findings, shrugged off my suggestions, put his hands behind his head and sat on the leather chair that was stood by the windows of his office pristine. It was then that I knew there would be a great company. Well, my prediction was a porthole. The company was sold for almost nothing while our competitors continue to move the right business and financial measures to help its sales staff, it was worth. However, I am very happy having spent a couple of years there, because in essence, learned not to run a business.
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